FUJIFILM INTRODUCES ENHANCED FUJICOLOR SUPERIA X-TRA 400 AND FUJICOLOR SUPERIA 1600 FILMS
New Films Incorporate Breakthrough Technology

PMA 2003, LAS VEGAS, March 2, 2003 – Fuji Photo Film U.S.A., Inc. is unveiling new versions of the Fujicolor Superia X-TRA 400 and Fujicolor Superia 1600 35mm color negative films. These high-speed films incorporate advanced new technologies which, combined with the existing 4th Color Layer Technology, produce vibrant and accurate color even under fluorescent lighting, exceptional sharpness, and excellent gray balance.

The new Superia X-TRA 400 film achieves the world's finest grain in the ISO 400-class films* by incorporating the new Super Fine-SIGMA Grain Technology, a further advance over the Fine-SIGMA Technology introduced in the Fujicolor Superia X-TRA 800 film. Developed in order to achieve extremely fine grain as well as enhanced sensitivity by reducing by about half the thickness of the hexagonal crystals used in current Superia X-TRA 400, the Super Fine-SIGMA Grain Technology produces exceptional image quality even under low-light conditions or in enlargements. Photographers will notice smooth, natural skin tones with improved granularity.

The Fujicolor Superia X-TRA 400 is also a perfect match for the Fujifilm Frontier digital minilab. Now, through superior granularity, it is possible to ensure smooth, continuous image quality together with offering the exceptional sharpness and exposure correction performed by Frontier digital image processing.

In the new Superia 1600, sharp, crisp images, are achieved through newly developed Nano-Structured SIGMA Grain Technology. The combination of fine grain and high sensitivity is the result of a reduction, by approximately sixty percent, of the thickness of the hexagonal crystals used in the existing Superia 1600. This produces smooth granularity that one does not typically expect of high-speed film.

Fujicolor Superia X-TRA 400 and Superia 1600 produce vibrant, dynamic reds, blues and yellows as well as violets and greens with advanced fidelity, and incorporate Fujifilm's innovative 4th Color Layer Technology, enabling consumers to achieve vivid and faithful color reproduction. The three color-sensitive layers (red, green and blue) of conventional color film have difficulty responding accurately to certain hues. Fujifilm's 4th Color Layer Technology employs a 4th color-sensitive layer that essentially enables film to "see" color in nearly the same way as the human eye. As a result, true-to-life colors are reproduced accurately, even under fluorescent light.

Both films feature Super Efficient Coupler Technology which results in improved color development efficiency in these films compared to their predecessors.

"By further enhancing the Fujicolor Superia X-TRA 400 and Fujicolor Superia 1600 films, we are giving consumers the ability to document everyday occasions and events with the brilliance and quality that is sure to please," said Joe Vaughey, Senior Brand Manager, Consumer Film, Consumer Markets Division, Fuji Photo Film U.S.A., Inc.

Available in late summer 2003 on an inventory-turnover basis, the Fujicolor Superia X-TRA 400 and Fujicolor Superia 1600 35mm films will feature the new packaging just introduced.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com. For answers to frequently asked questions and software download, consumers can access Fujifilm's technical support Web site at www.fujifilmsupport.com.

For more information, please contact:

Rosemary Valenta Fuji Photo Film U.S.A., Inc. 914/789-8590 rosemary_valenta@fujifilm.com

Thomas H. Shay Fuji Photo Film U.S.A., Inc. 914/789-8145

All product and company names herein may be trademarks of their registered owners. * As of January 2003