FUJIFILM UNVEILS NEW FUJICHROME SENSIA 100
PMA 2003, LAS VEGAS, March 2, 2003 – Fuji Photo Film U.S.A, Inc. is proud to introduce its New FUJICHROME Sensia 100, a new ISO 100-rated color slide film designed to appeal to photo enthusiasts. In addition to achieving top-level granularity among ISO 100 slide films, New Sensia 100 also delivers exceptional skin tones, faithful color reproduction and the flexibility of broad exposure latitude. This new color slide film promises enhanced image quality for a broad range of situations, from portraits and snapshots to landscape and nature photography.

"Fujifilm is committed to providing our consumers with the latest advances in photo film technology," said Joe Vaughey, Senior Brand Manager, Consumer Film, Consumer Markets Division, Fuji Photo Film U.S.A., Inc. "The New Sensia 100 uses innovative technology to offer exceptional image quality to the photo enthusiast with lifelike color and clarity in each and every photo."

New Sensia 100 features include:

• Exceptional granularity
  Featuring Fujifilm's proprietary Multi-Structured Sigma Crystal technology, New Sensia 100 delivers world-class granularity to meet the demanding standards of photo enthusiasts.
• Faithful color reproduction
  The new color couplers and Multi-Color-Correction Layer technology provide a new level of color fidelity, enabling this film to accurately reproduce the true colors of a variety of subjects in portraits, snapshots and scenery. This enhanced emulsion also offers unprecedented stable performance in a variety of lighting conditions.
• Excellent skin tones and gradation balance
  The ability to reproduce skin texture and tones has been improved for smooth, natural rendition in portraits and snapshots. This enhanced performance is maintained across a broad exposure latitude.

The New FUJICHROME Sensia family of color slide films, including the current Sensia 200 and 400 versions, is suited for a wide range of applications, from projection to enlarged color prints.

The New Sensia 100 will be available in the third quarter of 2003 on an inventory turnover basis, replacing the current Sensia 100.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com. For answers to frequently asked questions and software download, consumers can access Fujifilm's technical support Web site at www.fujifilmsupport.com.

For more information, please contact:

Thomas H. Shay Fuji Photo Film U.S.A., Inc. 914/789-8145

Andy LaGuardia Fuji Photo Film U.S.A., Inc. 914/789-8148 andrew_laguardia@fujifilm.com

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